||Geely, Gleagle, Emgrand, Englon
R&D center: Linhai
Main assembly plants: Ningbo (Free Cruiser, EC7), Luqiao (Kingkong, SC5, SC6), Linhai (Panda, GX2), Xiangtan (Vision, SC7, GC7), Chengdu (GX7, GX9), Jinan (EC8), Lanzhou (Free Cruiser, SC3).
||Sales (excluding Volvo):
2016: 765,851 units
2015: 509,863 units
2014: 417,851 units
2013: 549,468 units
2012: 483,483 units
2011: 421,611 units
2010: 415,843 units
2009: 326,710 units
2008: 204,205 units
2007: 181,517 units
2006: 164,495 units
2005: 133,041 units
2004: 96,693 units
2003: 76,274 units
2002: 47,800 units
2016 sales by model:
Panda: 7,178 units
Kingkong: 63,413 units
Vision: 137,687 units
Emgrand EC7: 240,962 units
Emgrand GL: 30,037 units
GC9: 51,828 units
GX7: 15,298 units
Vision SUV: 49,447 units
Emgrand GS: 60,521 units
Boyue: 109,209 units
TX4: 1,300 units
|Introduction||Geely is quite a legend at its home. It was the first
privately-owned car maker in China, unlike its state-owned rivals. Born
as a small company, it grew quickly by its own effort and went listed
on the Hong Kong stock exchange. Without forming any joint-ventures
Geely always emphasizes that it developed its cars and technology by
itself, although many of its
early cars did immitate foreign cars.
Apart from the Geely brand, it has created sub-brands Gleagle (dynamic brand), Emgrand (premium brand) and Englon (mainly produces London taxi). However, they helped little promoting the sales of its cars thus will be phased out by 2017. The smartest decision in recent years has to be the acquisition of Volvo, which not only contributes profit but also R&D power to Geely.
||The Geely factory was founded by enterprizer Li Shufu in
1986, initially produced refrigerators, then decoration materials,
scooters and eventually entered car production business in 1997. The
earliest Geely cars were clones of Daihatsu Charade, licensed by
Tianjin Xiali (which had a JV with Daihatsu).
In 2003, Geely developed the first car by itself, Beauty Leopard. It was a 2+2 coupe whose odd appearance and poor performance contradicted with its name. However, history will remember that it was the first coupe developed by a Chinese manufacturer.
Beauty Leopard (2003)
In order to raise its game, Geely hired Korean engineering consultants headed by Daewoo International (not Daewoo motors) to develop its next generation mass production models, Free Cruiser (2005) and King Kong (2006). They gradually replaced the cheap Daihatsu Charade-based models and lifted Geely to an independent car maker in its own right. Meanwhile, through technology transfer and acquisition, Geely got the know-how of building modern VVT engines and automatic transmission. By the late 2000s, it had basically established its own R&D capability.
Nevertheless, the fast progress was associated with criticisms that it copied others - its Vision sedan was clearly a clone to Toyota Corolla, while its GE luxury limousine was even a downsized version of Rolls-Royce Phantom. It would take some years to clean its image.
In 2010, Geely surprised the world by taking over Volvo from Ford. The business synergy is doubtful, but at least Volvo can bring it valuable expertise in R&D and quality control, shortcutting its path towards a world class car maker.