Toyota Crown

Debut: 2008
Maker: Toyota
Predecessor: Crown Mk12

If you are keen readers of AutoZine, you won't be a stranger to Toyota Crown. This is the oldest nameplate in Toyota's lineup, as it has been around since 1955. Yes, that year also gave birth to Ford Thunderbird, MGA, Citroen DS... where are these nameplates now ? During the past 5 decades, Toyota has never stopped selling the Crown in its domestic market. It was the default choice of companies, government officials, police and taxi drivers. More recently - since the 11th generation of 1999 - the Crown also started injecting some driver appeal as it wants to lure more private buyers. A driver-oriented version called "Crown Athlete" was introduced. To certain extent it successfully changed our view on the car, but compare with European premium cars, the name Crown still primarily stands for comfort and conservative.


The nameplate might be more than 50 years old, but it looks younger than ever in the 13th generation...

This year Crown has entered the 13th generation. Its family now consists of six models: Royal, Athlete, Hybrid, Majesta, Sedan and Comfort. Let me introduce one by one. Royal is traditionally the best selling Crown, as it is comfort-oriented. Athlete is the sportier version as we have mentioned. Hybrid is self-explained. Majesta is the most luxurious version and the only one powered by a V8 engine, but its position is being replaced by Hybrid, so Toyota actually leaves the Majesta unchanged from the last generation. Expect it will phase out soon. Crown Sedan has a silly name which explains nothing. It is actually another car based on a very old and low-cost architecture. It targets at government car and police car market. Its even cheaper version is Crown Comfort, which is designed to serve as taxi. By the way, all taxis in Hong Kong are Crown Comfort.

Therefore when we talk about the 13th generation Crown, only Royal, Athlete and Hybrid are qualified. Compare with the last generation, they look younger and more stylish. The front grille is no longer conservative. The headlamps are shaped more radically. The front bumper is more stylish. The base of the A-pillars is brought forward and the windscreen is faster angled, so the overall profile becomes smoother and faster. The front fenders are more sculpted, like various Mazdas, to deliver a sportier image. In contrast, the tail design is less successful - too square and the taillights oddly shaped. Overall speaking this is the handsomest Crown I have ever seen, but it still lacks a unique character that we have found in BMW, Audi, Mercedes, Volvo, Jaguar, Cadillac... 


13th generation Crown continues to base on the old platform...

Despite of the name "new generation", the platform underpinning it is actually carried over from the last generation, thus its siblings continue to be Lexus GS and Toyota Mark X. The 2850mm wheelbase is unchanged from the old car. Length, width and tracks are increased by merely 30mm, 15mm and 10mm respectively. Kerb weight is increased by around 40 kg.

The cabin of the previous Crown majored on a comfortable and inviting theme. In contrast, the new cabin is designed to look cool and sporty. An angular console is matched with dark plastics (soft-touch of course), dark woods, dark stitched leather trim and even faux carbon-fiber trim. A classy new feature to the Hybrid model is a TFT LCD instrument panel, which can display analogue or digital speedometers and other information, very much like Mercedes S-class. The control panel on center console faces slightly upward for better ergonomics.



Interior gets dark and cool

As usual, space is abundant for all passengers, especially the rear. The boss sitting there is served with independent climate control (with ozone air purifier), massaging seats, refrigerator, a center armrest with audio control and additional air vents on the roof. He may also rest his legs on the front seat cushion once the center section of the seatback folds down. Loyal customers of Crown are no strangers to these features, as they were already adopted in the previous generation.

New safety features include:
  • A Mercedes-style Pre-Crash safety system, which detects possible collision with microwave radar and then activates alarm, gentle braking while tightening seat belts;
  • A driver monitoring system similar to the one in Lexus LS600h, which detects the driver's right eye to see if he fall asleep or lose concentration, then try to get his mind back;
  • An infrared Night View system, which displays thermal image of the road to the TFT LCD instrument screen on Crown Hybrid, again very much like Mercedes S-class.

Crown Hybrid is powered by the same propulsion system as Lexus GS450h...

The new Crown is offered with 4 engines. Royal continues to use the outgoing car's 215hp 2.5-liter V6 and 256hp 3.0-liter V6. Considering they already employ dual-VVT-i and D-4 direct fuel injection, and their BMW-matching efficiency, we should have no complaints. Both engines now mate with a 6-speed automatic gearbox.

The sportier Athlete is available with that 3.0 engine plus a new 3.5-liter V6 from Lexus GS350, which has dual-mode injection (port injection + direct injection). It produces an excellent 315 horsepower and 278 lb-ft of torque. This finally gives the Athlete a very athletic performance. Expect 0-60 mph in less than 6 seconds.

The last engine is Toyota's THS II hybrid power unit, comes directly from Lexus GS450h. It combines the aforementioned 3.5 V6 and a pair of electric motors, one for propulsion and another for recharging. The combination of motor and engine provides 345 horsepower and especially very strong torque at low rev. Unlike the mild hybrid system used in the previous Crown, this is a full hybrid. In other words, it can run purely in electric mode, as the motor alone produces some 200 horsepower. However, the extra 180 kg it carries (due to the motors and battery pack) does handicap its handling, so it is more an eco showcase than a real driver's car.

  

The best driver's car in the lineup is not  this Hybrid, but the Crown Athlete...

None of the Crowns are real driver's cars actually, but thanks to its stiffer suspensions, the Athlete comes closest. Closer than we expected actually. Imagine a Lexus GS350 with stiffer suspension setup, trading some ride quality with tighter body control, and this is how the Crown Athlete feels like. The specifications of its chassis is more or less the same as the previous generation. Features like double-wishbones and multi-link suspensions, AVS adaptive damping and VDIM stability control are carried over with fine tuning. New additions are VGRS variable ratio steering and a driver-selectable control system with Sport, Eco and Snow mode which alter engine mapping, suspension stiffness and steering weighting. But these electronic aids do no much help to driving satisfaction. What really improved the Crown Athlete was the effort spent to testing and tuning its ride and handling. In recent years Toyota gets more serious in testing and upgraded its proving grounds to simulate challenging roads. This shows in the way its new cars ride and handle.

Recently I watched a video in which the Japanese put a Crown Athlete 3.5 against a BMW 530i on race track. The Crown surprised many by beating the BMW in a lap. Although this is mostly down to its more powerful engine (assuming if it face a 535i, the result will be very different), the Crown showed good handling in the video, and its lap time proved that it is more than a powerful engine. However, the weakest link in its dynamic spectrum is the steering, which is tuned to be too light (to please matured Japanese executives) and too numb (as it is electrically assisted).

Steering aside, the 13th generation Crown exceeds my expectation on the car. If Toyota decide to export it, it could have a decent fight with the global players. Image-wise, it still lacks a clear identity. You know what Lexus GS stands for, but you can hardly tell what Toyota Crown is. Its various family models confuse us whether it is a comfort luxury car, a sporty premium car, a no-nonsense company car or a taxi. Perhaps it has too much historic burdens to carry.
 
 The above report was last updated on 7 Jul 2008. All Rights Reserved.
 

Crown Majesta





Since its emergence in 1991, Majesta has always been the flagship model of the Crown family. Not only being the most luxuriously equipped, it is the only Crown powered by a V8 engine. You know, a V8 is so much more graceful than a V6 to rich customers. It is what lifts a luxury car from an executive car, what separates the CEOs from executives, and in the case of Crown, what differs Majesta from Royal.

To outsiders, Crown Majesta seems an unnecessary creation provided the existence of Lexus LS460 and GS460. However, in Japan the super Crown does have a niche survival space. This is because the Lexus brand is relatively new to the domestic market, therefore it attracts mostly forward-thinking individual customers. In contrast, Crown is still the majority choice for company car purchasing, thanks to the reliable and conservative image it established for decades. As a result, Toyota continues updating the Crown Majesta to take care of its traditional company car customers, which are expected to account for 70 percent of its total sales.

Previously, Crown Majesta differed from other Crown models by mostly the engine, equipment level and a slight facelift. The latest generation is much more generous. It shares virtually no body panels with other Crowns because it is both longer (by 115mm) and wider (by15mm). Its wheelbase has been stretched from the regular car's 2850mm to 2925mm, deliberating more legroom for the boss at the back seat. In terms of interior space, it sits between Lexus GS and LS.




The top Crown serves its rear seat passengers much better than the regular car. For a starter, it has two individual boss chairs instead of a bench seat. Each of them provides a leg rest, and each can recline electrically. In case of a predicted collision, the seatbacks will straight up automatically to protect the occupants. Locating between the rear seats is a center console which incorporates audio control, climate control and drink cooler. As a first for Toyota, the left and right rear seats have climate controls independent of each other, so everybody should feel comfortable.

The 4608cc V8 is detuned version of the one serving LS460. It features electrical dual-VVT-i and direct fuel injection. Huge power is hardly useful on Japanese roads, so its output is scaled back to 347 horsepower and 339 pound-foot of torque, the same as GS460. Curiously, it is no more powerful than the Crown Hybrid, but it delivers superior smoothness and quietness in a stress-free manner. Also coming from its Lexus siblings is the seamless 8-speed automatic gearbox. You may call the Crown Majesta a "poor man's LS460" or "lazy man's GS460".

Predictably, the driving manner of this car is more about comfort than excitement, unlike Crown Athlete. Its adaptive damping is now linked to the satellite navigation, taking advantage of the known information of road ahead to preset the suspension stiffness. The excess weight and wheelbase means it is not as agile as Crown Athlete or Lexus GS460, but I think that is the least worrying thing to its target customers. They do care about safety though. Drowsy detection and warning, night vision infrared camera (with pedestrian detection) and the world's first center rear seat air bag – which prevents the two rear passengers from colliding with each other in rebound – should satisfy their needs. Crown Majesta is unquestionably a safe luxury car, but it is not a very interesting one.

 The above report was last updated on 21 Jan 2010. All Rights Reserved.

Specifications
General remarks
Layout
Chassis
Body
Length / width / height
Wheelbase
Engine
Capacity
Valve gears
Induction
Other engine features
Max power


Max torque

Transmission
Suspension layout

Suspension features
Tires
Kerb weight
Top speed
0-60 mph (sec)
0-100 mph (sec)
Crown Royal 3.0
Front-engined, RWD
Steel monocoque
Mainly steel
4870 / 1795 / 1470 mm
2850 mm
V6, 60-degree
2994 cc
DOHC 24 valves, DVVT
-
DI
256 hp


232 lbft

6-speed automatic
F: double-wishbone
R: multi-link
Adaptive damping
215/55VR17
1630 kg
-
-
-
Crown Athlete 3.5
Front-engined, RWD
Steel monocoque
Mainly steel
4870 / 1795 / 1470 mm
2850 mm
V6, 60-degree
3456 cc
DOHC 24 valves, DVVT
-
DI
315 hp


278 lbft

6-speed automatic
F: double-wishbone
R: multi-link
Adaptive damping
225/45WR18
1660 kg
-
-
-
Crown Hybrid
Front-engined, RWD
Steel monocoque
Mainly steel
4870 / 1795 / 1470 mm
2850 mm
V6, 60-degree, electric motor
3456 cc
DOHC 24 valves, DVVT
-
DI
296 hp (engine)
200 hp (motor)
345 hp (combined)
278 lbft (engine)
203 lbft (motor)
E-CVT
F: double-wishbone
R: multi-link
Adaptive damping
225/45WR18
1840 kg
-
-
-
General remarks
Layout
Chassis
Body
Length / width / height
Wheelbase
Engine
Capacity
Valve gears
Induction
Other engine features
Max power
Max torque
Transmission
Suspension layout

Suspension features
Tires
Kerb weight
Top speed
0-60 mph (sec)
0-100 mph (sec)
Crown Majesta
Front-engined, RWD
Steel monocoque
Mainly steel
4995 / 1810 / 1475 mm
2925 mm
V8, 90-degree
4608 cc
DOHC 32 valves, DVVT
VIM
DI
347 hp
339 lbff
8-speed automatic
F: double-wishbone
R: multi-link
Adaptive damping
235/50VR17
1820 kg
-
-
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