Toyota Prius


Debut: 2023
Maker: Toyota
Predecessor: Prius Mk4



 Published on 9 Jun 2023
All rights reserved. 

It needs to look handsome. It needs to be quick. It needs to be fun to drive. In other words, it needs to be “un-Prius”.


Being the world’s first mass production hybrid vehicle, Toyota Prius has enjoyed enormous success over the past 25 years. In its hey days, sales topped over 500,000 units a year, making it one of the fastest selling cars in the world. However, as oil prices dropped and hybrid technology became widely available elsewhere, Prius has lost its halo. According to my own estimation, sales of the outgoing 4th generation Prius dropped from its predecessor’s 2.2 million units to around 1.5 million units, even though its life was extended by 1 year. Sales decline in the US market was especially obvious, from 180,000 units peaked in 2007 to just 37,000 units last year, so few that might risk its continuation. What’s wrong with the Prius?

Today, you can buy hybrid cars from just about any mass market brands, let alone EVs. While Prius is dedicated to hybrid power and therefore achieves the highest fuel efficiency, its advantages over rivals are no longer that significant. This means selling fuel economy is no longer enough to lure buyers. You need to be competitive in all other aspects as well. Unfortunately, the outgoing Prius looked weird, ran slowly and hated to be hustled on twisty roads. The Prius nameplate has always been associating with a boring image: you drive it just because you are interested to save fuel, nothing else interesting. More problematic still, those used to be enjoying the green halo brought by Prius have all turned to Tesla or other EVs, leaving only very cost-conscious buyers to stay. Obviously, to turnaround the declining trend, Toyota has to make radical changes to the concept of Prius. It needs to look handsome. It needs to be quick. It needs to be fun to drive. In other words, it needs to be “un-Prius”. Here comes the Mk5…


The monospace shape with incredibly fast wind and rear screens give a Sci-Fi look, though does hamper headroom.


Offering up to 223 horsepower, 0-60 mph accomplished in 6.6 seconds, riding on double-wishbone rear suspension and 19-inch wheels, does it sound like a hot hatch? If that's not enough, look at its wedge shape, the very slim nose, incredibly fast windscreen and fastback, flared fenders and a low roof line that stands just 1430 mm above ground - that's lower than a BMW 4-Series Gran Coupe - can you believe this is the latest Toyota Prius?

The 5th generation Prius is really mold-breaking. Toyota said it is just as fuel efficient as the Mk4, but at the same time it improves massively in performance. As before, there are HEV (hybrid) and PHEV (plug-in hybrid) versions to choose from, but both enjoy power boost. The base HEV keeps 1.8-liter engine and Toyota's hybrid synergy system (2 motors and a planetary CVT linking them to the engine). Its combined output is lifted from 122 to 140 hp, managing to do 0-60 mph in 8.7 seconds. That might not be a huge leap from the old car, but now there is a hotter 2.0-liter version on offer. Its 2.0-liter Dynamic Force direct injection engine improves combined output to 194 hp and 0-60 to merely 7.2 seconds, qualified to be a "warm hatch".

The PHEV, or Prius Prime, is even stronger. Combining the same 2.0-liter engine with a more powerful electric motor results in 223 horsepower and 0-60 in 6.4 seconds. Hopefully it can transform the image of Prius from an appliance to something attracting younger drivers, just as the vibrant body color options available this time around.


0-60 mph now takes down to 6.6 seconds, versus the previous 10+.


The PHEV's lithium battery has its capacity increased from 8.8 to 13.6 kWh. As Toyota said fuel efficiency remains unchanged, driving range has increased by 50 percent. While the old car managed only 25 miles (40 km) on a charge, the new one achieves 39-44 miles (depending on wheel size) according to EPA or 87 km according to Japanese standard, which is sufficient for the daily commute of most people. Besides, its roof-mounted photovoltaic cells are said to be able to add 1250 km or 777 miles annually, suppose you always park it outdoors.

The packaging of PHEV is also improved. Toyota moves its battery from under boot floor to under the rear seat, while fuel tank is on the contrary. As the fuel tank is easily shaped to fit into the suspension subframe, the boot floor can be lowered, increasing luggage space. Moreover, the lower mounted battery contributes to lower center of gravity, improving handling.

Size-wise, the new Prius is 25 mm longer than before at 4600 mm, 20 mm wider at 1780 mm and 40 mm lower at 1430 mm. Its wheelbase is stretched by 50 mm to 2750 mm. The front track is a whopping 60 mm wider thus should benefit handling. Such a wedge profile is actually less aerodynamic efficient than the outgoing teardrop shape, lifting Cd from 0.24 to 0.27, but part of that gain is offset by the smaller frontal area.

As before, the car rides on struts suspension up front and a multi-link setup at the back that Toyota refers to “double-wishbones”. Wheels have been enlarged from max. 17-inch previously to 19-inch, allowing it to stick with 195mm tires across the range to cut drag while enlarging contact patch area hence traction and grip. The platform is said to be the second generation TNGA platform. Its body is claimed to be stiffer, though no figures have been provided. Most models are FWD only, but 4WD option using a small rear electric motor is available.


Instrument panel finally locates at the rear place!


The new interior is more driver-friendly, thanks to a less upright driving position and a digital instrument located at the right place. The portrait touchscreen on the old car has been changed to landscape view and positioned higher at the dash top, which is more ergonomical. Toyota is wise to avoid relying on touch controls, keep using hard buttons at the center console and steering wheel. The dashboard is lowered slightly from the cowl to improve the perception of spaciousness. The lower and faster roofline does hamper headroom though. Front and rear seat lose 35mm and 25mm headroom, respectively, so that the latter fails to accommodate 6-footers, even though rear legroom is boosted by 38mm. Besides, rearward visibility gets even poorer than before, blame to the very fast angle rear screen and the deletion of vertical glass at the tailgate. Boot space also suffers from the faster tailgate. These are perhaps the biggest drawbacks of the Mk5.

On the road, the 2.0 hybrid model feels a lot more energetic. 0-60 mph acceleration is more than 3 seconds quicker than before, which is a huge difference. You no longer feel frustrating when overtaking slower cars on highway. In fact, it feels satisfyingly brisk.

Likewise, the car corners better. The weight gain is only 40 kg, while lower center of gravity, stiffer chassis and more sophisticated dampers all add up to less body roll. Larger brakes and a pedal tuned to a more linear transition between regenerative and mechanical braking is another welcomed improvement.


Not exactly a hot or warm hatch, but it is quick, handsome and finally feels normal to drive, while keeping superior fuel economy intact.


However, the Prius is not as sporty as its looks suggested. The suspension tuning is still oriented to comfort, as is the light and numb steering. The 195 mm tires offer no more than adequate grip. It is more pleasant to drive than the past, unquestionably, but not to be confused with a hot hatch. Meanwhile, it is not the most refined family car either. Running on highway, road and engine noises are a bit more than desired, as if Toyota doesn't want to add too much weight.

Ultimately, its biggest advantage over other family cars remains to be fuel economy: 57 mpg for EPA combined cycles on 17-inch wheels or 52 mpg on 19-inch items. That compares favourably with the old car, which was rated 52 mpg. As aforementioned, fuel economy alone doesn’t sell, but the difference is this time around the Prius looks great outside, goes quickly if you want and corners like a normal car, all the while without denting its superior fuel economy. That’s its biggest achievement.
Verdict: 

Specifications





Year
Layout
Chassis
Body
Length / width / height
Wheelbase
Engine
Capacity
Valve gears
Induction
Other engine features
Max power
Max torque
Transmission
Suspension layout
Suspension features
Tires
Kerb weight
Top speed
0-60 mph (sec)
0-100 mph (sec)
Prius 1.8
2023
Front-engined, FWD
Steel monocoque
Mainly steel
4600 / 1780 / 1430 mm
2750 mm
Inline-4, Atkinson-cycle, e-motor
1797 cc
DOHC 16 valves, VVT
-
-
98 hp + 95 hp = 140 hp
105 lbft + 136 lbft
CVT
F: strut; R: multi-link
-
195/60R17
1360 kg
112 mph (limited)
8.7 (c)
-
Prius 2.0
2023
Front-engined, FWD
Steel monocoque
Mainly steel
4600 / 1780 / 1430 mm
2750 mm
Inline-4, Atkinson-cycle, e-motor
1987 cc
DOHC 16 valves, DVVT
-
DI
150 hp + 113 hp = 194 hp
139 lbft + 152 lbft
CVT
F: strut; R: multi-link
-
195/50R19
1420 kg
112 mph (limited)
7.2 (c) / 7.1*
18.8*
Prius PHEV (Prime)
2023
Front-engined, FWD
Steel monocoque
Mainly steel
4600 / 1780 / 1430 mm
2750 mm
Inline-4, Atkinson-cycle, e-motor
1987 cc (battery 13.6kWh)
DOHC 16 valves, DVVT
-
DI
150 hp + 163 hp = 223 hp
139 lbft + 153 lbft
CVT
F: strut; R: multi-link
-
195/50R19
1570 kg
112 mph (limited)
6.6 (c) / 6.5*
17.0*




Performance tested by: *C&D





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