Kia Ceed


Debut: 2018
Maker: KIA
Predecessor: Cee'd (2012)



 Published on 27 Aug 2018
All rights reserved. 


Designed for Europe and built in Europe for the third time.


Kia has not just one but two C-segment family cars. One is K3 / Forte / Cerato, another is Cee’d. Unlike the former, Ceed is designed specially for Europe and built in Europe (in Slovakia), where the segment is extremely competitive. Therefore, Kia has to work its best. The last two generations Cee’d did achieve a high standard, thanks in part to its use of multi-link rear suspension whereas most others were still riding on non-independent twist beam. This paid off in its ride and handling, which was not up to the level of Ford Focus or VW Golf, but comfortably above the class norm. In addition to a bargain pricing and all-round package, the Cee’d established a good reputation in Europe, capturing 1.3 million buyers in 10 years.

The 3rd generation Ceed – note that its name has lost the apostrophe (') – continues its rise in the rank, albeit at a pace slower than the second generation. In terms of styling, I am not sure if it is a progress. Sure, the fit and finish look better. More subtle curves can be found all over its body. The “Tiger nose” grille and the new headlamps get more stylish, too. Somehow, the proportion of the car seems more conventional and boring, losing the sweeping waistline of the old car. From the viewpoint of space efficiency and chassis strength, you cannot argue with the change. From aesthetic point of view, however, it has lost a bit emotion.



More subtle curves but overall this is still a boring design.


Size-wise, the new car is remarkably close to the old. It keeps the 4310mm length and 2650mm wheelbase unchanged, although 20mm has been shifted from the front overhang to the rear overhang to boost luggage space, which is now the second largest in the class at 395 liters. Meanwhile, 20mm has been added to the width to boost a bit shoulder room. The roof has been lowered by 23mm to 1447mm, helps lowering center of gravity and drag. The boot is not only larger, but also benefited from a wider and deeper tailgate for easier loading.

As before, the Ceed rides on classy multi-link rear suspension. Its new platform is again shared with Hyundai i30, its European cousin. No wonder the car’s proportion, dimensions and mechanical specifications are so close. Predictably, more extensive use of higher strength steel lightens its monocoque chassis by 23kg while adding strength. More structural adhesives and sound deadening measures result in vastly improved refinement. As for suspension tuning, the springs get stiffer up front and softer at the rear. Anti-roll bars are softened and their mounting points relocated. Larger, 17-inch wheels and sportier 225/45 tires are fitted on more expensive trims. Is it successful? Well, the handling is good. The steering is particularly remarkable, being direct, precise and expertly weighted. It makes the car feels agile. The car also corners flatly. Grip is plenty. It lacks the front-end bite and adjustable balance of Ford Focus, but its handling character is similar to Golf.



Good handling is compromised by a harsh ride...


Nevertheless, the Ceed does not ride as good as Golf. Its suspension feels stiff. Its ride fidgets over small irregularities. It crashes over big bumps and bounces over ridges. Only on smooth motorway it will settle down. More fine tuning to the suspension and tires is required.

Otherwise, the Ceed is refined, because its cabin is well insulated from noise and the engines are hushed. There are a couple of world-class direct injection turbo motors, the smaller one has 3 cylinders and displaces 1 liter, producing 120hp. The larger is a 1.4-liter 4-cyilnder with 140hp. Both offer respectable performance, smoothness and quietness. The 6-speed manual gearbox shifts slickly, while the optional 7-speed DCT works smoothly, too, although lacking shift paddles is a waste of material. The powertrain combos are strong.



Most controls have substantial feel like a VW product.


The cabin offers competitive space, which allows a six-footer to sit comfortably behind another. However, this is no longer the selling point of the Korean car, as rivals get larger and larger these days. The Kia’s interior design is about average. Not as inspiring as Peugeot 308 but not as dull as Hyundai i30. The build quality and materials are satisfying. Most controls have substantial feel like a VW product. Sure, there are some fake alloy trims, and the electronic tech is outdated. The infotainment system is not as intuitive to use as VW’s, and the analogue instrument is conventional. That said, some will prefer its conventional approach which leaves plenty of hardware switches.

By most standards, the new Ceed is a good car – solid, well built, refined powertrains, high practicality and it even steers very well, if not good enough to threaten Ford Focus or Mazda 3. Unfortunately, its ride comfort is flawed, and it lacks the inspiration we demand, no matter in design or innovation. In short, it is competitive rather than impressive.
Verdict:
 Published on 25 Jan 2019
All rights reserved. 
Proceed and GT


What separates a shooting brake from a wagon? Make it lower, sleeker and sportier.


In the good old days, cars had separate chassis and bodywork. Coachbuilders got rolling chassis from manufacturers and fitted their own custom-designed bodywork. This method created countless of great designs and made the car world far more interesting than today. As monocoque body became the norm since the 1950s, diversity was significantly reduced. However, more recently some car makers seem to have mastered the art to diversify their cars based on the same underpinnings. The most notable of them is Mercedes-Benz. From the same MFA platform it created something as diverse as A-class hatchback, A-class sedan, B-class MPV, CLA-class 4-door coupe, CLA-class shooting brake and GLA-class SUV, all based on the same underpinnings and much the same interior bits. Here, we are not talking of just platform sharing or modular architecture. These cars are so close in the mechanical side so that their main difference is the bodywork. The art of coachbuilder has returned, just in the form of mass production.

Hyundai-Kia follows the footprints of Mercedes closely. Take its European C-segment cars for example, apart from the regular i30 and Ceed hatchback, each of them is derived into estate/wagon and 5-door fastback as well, so one set of underpinnings are wrapped with 6 different bodyworks. The 5-door fastback version of Kia is called Proceed. Unlike the old, awkwardly named Pro_Cee’d, which was a conventional 3-door warm hatch, the new Proceed is a rakish 5-door fastback, or what the company calls “shooting brake”. Traditionally, a shooting brake has to be an estate version of 2-door coupe, like Volvo P1800ES. However, nowadays car makers call their stylish 5-door wagons also shooting brake. Then what separates a shooting brake from a wagon? Make it lower, sleeker and sportier.



The whole car is nearly 300mm longer than Ceed, most of which goes to the rear overhang.


The new Proceed is exactly that way. Its roof is lowered by 25mm from the Ceed hatchback. Its windscreen is set at faster angle, ditto the tailgate. Its side windows get shallower. The whole car is nearly 300mm (that’s one foot!) longer, most of which goes to the rear overhang, which enhances the sleeker feel further. As a result, its luggage space is boosted by half to nearly 600 liters – not quite as large as the estate version, but nonetheless very useful to take your mountain bike or surf boards. The sleeker shape makes the Proceed look far more stylish than the dull-looking Ceed. A shark-fin-shaped chrome at the C-pillar adds further style.

Inside, there is nothing differing from the usual Ceed, except that the environment feels less airy and visibility is reduced, especially rearward. Although the rear seat is already set lower, the swoopy roof still eats into rear headroom, so those over 6ft tall will not be happy sitting there. No such problem is found at the driver seat, although it could be benefited by a lower seating position to match the sportier pretension. Like Ceed, the interior of Proceed feels solid and build quality is reasonably high, but not high enough to match VW or Peugeot. Its dashboard design is quite old-school, although it is easy to use.

The cooking Proceed can be equipped with all engines of the Ceed except the smallest 3-cylinder. This is understandable, as the car is 25kg heavier yet needs to promote a sportier image. Top-of-the-range GT model is powered by the familiar Hyundai group 1.6 GDT engine, producing 204 horsepower and 195 pound-foot of torque for 140 mph top speed and 0-60 mph in just over 7 seconds. That is pretty good for a car classified as "warm hatch". BTW, the Ceed hatchback (pictured below) also receives the same GT engine.


If you don’t care about the looks or don’t need that large luggage space, the Ceed GT will be a better choice.


The Ceed GT is easily faster than a hot hatch of yesteryears, say, Peugeot 306 GTi-6. However, what makes it a warm rather than hot hatch is not performance but its driving manner. Hyundai’s 1.6GDT engine is not known for throttle response or enthusiasm for rev, even in the world of small turbocharged motors. Moreover, the company’s 7-speed DCT is slow to upshift, even slower to downshift, and it upshifts automatically at 6000 rpm. The 6-speed manual is a better bet, but not world-class either.

The chassis of Proceed GT is better than the powertrain, because it underwent 6 months of testing under the watch of Albert Biermann. Compared with Ceed, its suspension is set 5mm closer to the ground, while springs and anti-roll bars are stiffer as well. Its Michelin PS 4 tires generate excellent grip. Body roll and understeer are well managed. The steering is quick and weighty enough to inspire confidence, if still lacking feel. The ride is firm but not uncomfortable. What it can’t match a good hot hatch is the lack of adjustable balance. Push harder and it will understeer slightly. Lifting off does not trigger oversteer. However, being a 5-door shooting brake, this is understandable.

If you don’t care about the looks or don’t need that large luggage space, the Ceed GT will be a better choice. It is lighter and shorter, thus feels a tad faster and more agile. Moreover, it is considerably cheaper as well. The Proceed GT is not bad, far from it actually, but it seems to be too expensive for a Kia warm hatch. The Korean might have ambition to rise to premium status, but a car like Proceed is probably too early. At least you won't confuse it with a Mercedes CLA shooting brake.
Verdict:
Specifications





Year
Layout
Chassis
Body
Length / width / height
Wheelbase
Engine
Capacity
Valve gears
Induction
Other engine features
Max power
Max torque
Transmission
Suspension layout

Suspension features
Tires
Kerb weight
Top speed
0-60 mph (sec)

0-100 mph (sec)
Ceed 1.0T-GDI
2018
Front-engined, FWD
Steel monocoque
Mainly steel
4310 / 1800 / 1447 mm
2650 mm
Inline-3
998 cc
DOHC 12 valves, DVVT
Turbo
DI
120 hp
127 lbft
6M
F: strut
R: multi-link
-
225/45R17
1222 kg
118 mph (c)
10.4 (c)

-
Ceed 1.4T-GDI
2018
Front-engined, FWD
Steel monocoque
Mainly steel
4310 / 1800 / 1447 mm
2650 mm
Inline-4
1353 cc
DOHC 16 valves, DVVT
Turbo
DI
140 hp
178 lbft
6M
F: strut
R: multi-link
-
225/45R17
1240 kg
130 mph (c)
8.4 (c)

-
Ceed GT
2019
Front-engined, FWD
Steel monocoque
Mainly steel
4325 / 1800 / 1442 mm
2650 mm
Inline-4
1591 cc
DOHC 16 valves, DVVT
Turbo
DI
204 hp
195 lbft
6M or 7DCT
F: strut
R: multi-link
-
225/40YR18
M: 1311 kg; DCT: 1338 kg
M: 143 mph (c); DCT: 140 mph (c)
M: 7.1 (c)
DCT: 7.0 (c)
-




Performance tested by: -





Year
Layout
Chassis
Body
Length / width / height
Wheelbase
Engine
Capacity
Valve gears
Induction
Other engine features
Max power
Max torque
Transmission
Suspension layout

Suspension features
Tires
Kerb weight
Top speed
0-60 mph (sec)

0-100 mph (sec)
Proceed GT
2019
Front-engined, FWD
Steel monocoque
Mainly steel
4605 / 1800 / 1422 mm
2650 mm
Inline-4
1591 cc
DOHC 16 valves, DVVT
Turbo
DI
204 hp
195 lbft
6M or 7DCT
F: strut
R: multi-link
-
225/40YR18
M: 1336 kg; DCT: 1363 kg
M: 143 mph (c); DCT: 140 mph (c)
M: 7.2 (c)
DCT: 7.1 (c)
-




















































Performance tested by: -





AutoZine Rating

Ceed


Proceed


Ceed / Proceed GT



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