If you are astonished by Porsche's entering into 4x4 market,
you will find this news even more astonishing: as reported by Autocar,
Porsche is now considering to build a pickup version of Cayenne.
this may not really come true, it let us rethink how wide the product
range of a premium sports car brand can extend to. You may joke that
Lamborghini also built tractors, while many trucks wear 3-pointed-star
logos, but talk seriously, will you accept a Ferrari MPV, even if it
were designed by Pininfarina, powered by a V12 and thoroughly tested by
Michael Schumacher (and his dog)?
If no, why
did Porsche boss Wendelin Wiedeking insist to build Cayenne, the first
ever SUV for Porsche? would Ferry Porsche approve that if he were still
alive? will Cayenne attract wider audience to Porsche, or ruin its
image as a focused sports car maker established in 4 decades? I cannot
imagine how a 911 and a Boxster park beside a 2.4-ton, 1.7-meter tall,
boxy-shaped Cayenne and seen as a family.
identity of Cayenne is also embarrassed by its close relationship with
Volkswagen Toureg. Both share the same chassis, 4-wheel-drive system
and air suspensions. To make things worse, the Porsche will source a
couple of engines from Volkswagen: the 3.2-litre VR6 and, more
disgusting, Audi’s 4.0 turbo diesel V8!! this will be the first ever
tell us the partnership between Porsche and Volkswagen usually resulted
in failure. If you remember, 914 was a joint venture between the 2
companies and, unfortunately, it was also the least successful Porsche
ever. The original 924 was also a joint venture, being built in Audi’s
plant using Audi’s engine and running gear, and the suspensions from
Golf. It was also not very well received by the market. When Porsche
redeveloped it into 944, used its own engine and built it in
Zuffenhausen, the car immediately became a star. Now Cayenne even has a
close sister wearing a Volkswagen badge, how can its identity not be
fortune will depend on Cayenne. If the latter fail, he will be fully
responsible. To be honest, although he was praised by the industry as
saving Porsche from bankruptcy and turning it into the most profitable
car maker, I am not convinced with some of his decisions. Cayenne is
one of them, others are:
participating in high-level motor racing such as Le Mans. He forgot
that Porsche’s heritage was established in racing circuits.
refused to build high-performance version of Boxster. Now this market
has been lost to Mercedes SLK32 AMG and BMW M Coupe. At the same time,
Boxster’s sales in the USA slowed down to the extent that dealers have
to offer incentives to clear stock.
generations of forgettable Porsche GT1 road car. By the way, do you
to build the Carrera GT supercar at a time Ferrari Enzo is launched. It
will be remembered as a car eclipsed by the Enzo in every aspect. The
Carrera GT is halfhearted, because it is actually built around an
already finished V10 engine for an abandoned Le Mans racer. Seems like
Wiedeking doesn’t want to waste the money spent to the V10 program thus
find some millionaires to swallow it. It won’t be a new-age 959.
luck Mr. Wiedeking! if Cayenne fail to attract American, I would
suggest Mr. Wiedeking to consider pump up its V8 to 7 litres, convert
it to push-rod, add a big ram-air device on bonnet to block half of the
driver’s view, source a 4-speed automatic gearbox from GM’s truck
division (it will also be cheaper than ZF’s), add some fake wood
decoration on the side body panels while employing plastic dashboard in
the same quality as Mattel’s toys. That will definitely attract even
wider audience. Come on, everybody, you can own a Porsche. Just contact
your nearest supermarket dealers to have a test drive!