Porsche is not only good at calculating engineering
mathematics, but also calculating market positioning. Take the 911
family as an example, there are many versions in different price
levels, from Carrera, 4S, Turbo to GT2. Porsche knows when somebody pay
60,000 pounds to buy a Carrera, he does not want to have a car seen as
"bottom of the range". In other words, he expects his car to be the
best of its kind rather than a cheaper version of 911 Turbo.
Porsche gave these cars different characters so that no one is clearly
inferior or superior to another. Although Carrera is slower than Turbo,
it is lighter and its normally aspirated engine sounds more
characterful, hence feeling purer in sporting nature. The 4S might seem
better than the Carrera because of its better look, but Carrera men
knows it is actually slower than theirs. Similarly, GT2 is quicker than
the Turbo but neither as beautiful nor as good to handle. Such clever
market positioning makes every customers happy and proud of their
there is one exception - GT3, which is clearly the best 996 of all. Its
existence might cause big chaos to the company’s marketing policy. Now
I know why it had to be a limited edition and was terminated early.
This is quite ridiculous - the GT3 was killed because it was too good.