|Location||Headquarters and R&D
Production plant: Solihull (Range Rover, Discovery, Defender), Halewood (Evoque, Discovery Sport), Changshu (China, JV with Chery) (Evoque).
||FY2017/18: 439,749 units
FY2016/17: 431,161 units
FY2015/16: 427,122 units
FY2014/15: 385,279 units
FY2013/14: 350,554 units
FY2012/13: 314,250 units
FY2011/12: 260,394 units
FY2010/11: 190,628 units
FY2009/10: 146,564 units
2007: 226,395 units
FY2017/18 sales by models:
Evoque: 98,501 units
Discovery Sport: 119,105 units
Discovery: 46,472 units
Velar: 46,036 units
Range Rover Sport: 76,121 units
Range Rover: 53,509 units
|Introduction||Established in 1948, Land Rover is the world's oldest
manufacturer specialised on off-road 4x4 vehicles for civilian use.
Thanks to its long history and true all-terrain ability, It is usually
described as "Jewel of the Crown" in British motor industry.
During the years owned by Ford, LR had its R&D and many operations integrated with Jaguar to save costs. Therefore both companies were tied as a bundle and sold to the Tata group of India.
||With reference to the American Jeep, Rover developed a 4x4
special purpose vehicle in 1948 and named it "Land Rover". It was
designed to be tough, simple to service and capable to run on any
surfaces. A variety of bodyworks were available to suit different
purposes, all were made of lightweight and rust-proof
aluminum-magnesium alloy. It was soon proved to be hugely popular in
the UK, Africa, Australia and the Middle East, no matter for military
or civilian applications. The Land Rover evolved to Series II in 1958
and Series III in 1971 without changing its basic design yet it was
rarely challenged in the offroad field. By 1976, 1 million Land Rovers
had been sold.
1948 Land Rover Series 1
In 1970, Land Rover became a marque rather than a model name as a second model was added to the range: Range Rover. This was the world's first luxury 4x4. It was powered by a Rover V8, drove through a permanent 4WD system and rode on all-independent suspensions. It retained the strong off-road ability of traditional Land Rover while offering superior driving comfort and a luxury interior. It changed the traditional perception of 4x4s. It was two decades ahead of its Japanese and American rivals like Toyota Land Cruiser, Mitsubishi Pajero and Jeep Grand Cherokee.
In 1989, the wide gap between Range Rover and Defender (now the new name of the original Land Rover) was filled with Discovery, which was less luxurious and more affordable than Range Rover.
1970 Range Rover
However, entering 1990s, the Japanese started introducing "soft-roaders", which traded a large degree of offroad ability for on-road handling and ride comfort. They employed monocoque chassis in place of the rugged ladder frame chassis of traditional offroaders. Initially Land Rover did not take that seriously, but when it saw the Japanese opened a new market and outsold it, it had to follow the trend. The result was Freelander, the first Land Rover with monocoque chassis. Nevertheless, Land Rover had shown its weakness in adapting to new market trends. It started losing out in the competition to the Japanese in the following decade.
From a brand of Rover, Land Rover became a separate division when it went under the management of BMW during 1994-2000. Then it was sold to Ford. The latter merged its R&D and purchasing with Jaguar to save costs, so that they became an inseparable pair. In 2008, Ford was hit by financial trouble and sold both companies to Tata group.