Great Wall
Country
China
Parent
Independent
Subsidiaries
-
Brands
Great Wall, Haval
Location Headquarters, R&D center and assembly plants: Baoding


Sales figures
Group sales:
2015: 852,693 units
2014: 730,800 units
2013: 754,242 units
2012: 621,438 units
2011: 462,679 units
2010: 363,482 units
2009: 209,860 units
2008: 120,446 units
2007: 107,820 units

2015 sales by vehicle type:
SUV: 699,048 units
Pick-up: 99,463 units
Sedan: 54,178 units

2015 sales by model:
C30: 34,005 units
C50: 20,081 units
Haval H1: 74,571
units
Haval H2: 168,467
units
Haval H5: 23,208
units
Haval H6: 373,229
units
Haval H8: 8,985
units
Haval H9: 14,011
units

Reference:
http://www.gwm.com.cn/news/company.html
Introduction Great Wall is known for producing SUV and pick-ups. Passenger car production started in the late 2000s but most of its resources still concentrate on the fast-growing SUV market. The privately-owned-turned-public-listed company shows a better understanding to market demand than most other Chinese car makers and is able to respond quicker. This drove its sales to increase by five folds from 2007 to 2012.
Brief History
Established in 1984 at Baoding of Hubei province, Great Wall started business by producing pick-up trucks and offroaders. It didn't take too long to become China's largest SUV maker. Following its initial public offering on the Hong Kong stock market in 2003, its expansion accelerated. An R&D center and new assembly plants were built near its headquarters.

   C50 (2012)

In 2008, its first passenger cars, Florid and Peri, debuted. They were heavily criticized for copying the design of Toyota ist and Fiat Panda respectively. However, Great Wall cared little. The following Coolbear and C10 copied Toyota bB and Yaris respectively. More originality were shown in the C30 compact and C50 mid-size sedan launched after 2010 as the company was stepping up its R&D capability. Meanwhile, demand for its new SUVs and crossovers continued to grow, taking Great Wall to the middle rank among Chinese car makers.


Copyright© 1997-2016 by Mark Wan
Return to AutoZine home page