Dongfeng
Country
China
Parent
-
Subsidiaries
Dongfeng Motor (JV with Nissan) - 50%
Dongfeng Peugeot Citroen - 50%
Dongfeng Honda - 50%
Dongfeng-Yueda KIA - 50%
Dongfeng Yulon - 50%
PSA Peugeot Citroen - 14%
Brands
Dongfeng, Fengshen, Fengxing
Location Headquarters: Wuhan
Main assembly plants: Shiyan, Xiangfan, Wuhan, Guangzhou.
Sales figures
Group sales:
2015: 3,872,500 units
2014:
3,802,500 units
2013: 3,534,900 units
2012: 3,078,500 units
2011: 3,058,700 units
2010: 2,615,063 units
2009: 1,897,728 units
2008: 1,321,000 units
2007: 1,137,000 units
2006: 932,000 units
2005: 729,000 units
2004: 523,000 units
2003: 469,000 units

2015 sales by subsidiary:
Dongfeng Nissan: 1,000,700 units
Dongfeng Peugeot Citroen: 710,700 units
Dongfeng-Yueda KIA: 616,100 units
Dongfeng Honda: 406,500 units
Dongfeng Yulon: 60,400 units

2015 domestic sales by model:
Nissan Sunny: 90,582 units
Nissan Livina (Note): 23,674 units
Nissan Tiida: 52,197 units
Nissan Sylphy: 334,087 units
Nissan Lannia: 27,844 units
Nissan Teana: 111,774 units
Nissan Qashqai: 60,072 units
Nissan X-Trail: 166,385 units
Nissan Murano: 12,421 units
Infiniti Q50L: 17,413 units
Infiniti QX50: 8,054 units
Citroen C3-XR: 66,487 units
Citroen Elysee: 93,655 units
Citroen C4: 114,970 units
Citroen C5: 21,699 units
Peugeot 301: 67,970 units
Peugeot 308: 97,976 units
Peugeot 408: 107,088 units
Peugeot 508: 16,648 units
Peugeot 2008: 49,229 units
Peugeot 3008: 67,501 units
Kia K2: 164,114 units
Kia K3: 156,033 units
Kia K4: 62,147 units
Kia K5: 38,316 units
Kia Forte: 24,704 units
Kia Cerato: 10,873 units
Kia KX3: 47,432 units
Kia Sportage: 81,522 units
Kia Sportage (old): 29,461 units
Honda Greiz: 13,077 units
Honda Civic: 32,686
units
Honda Spirior: 22,955
units
Honda Jade: 52,636
units
Honda XR-V: 118,749
units
Honda CR-V: 156,608 units
Dongfeng Yulon Luxgen U6: 47,888 units

Dongfeng Fengshen A30: 12,618 units
Dongfeng Fengshen A60: 11,479 units
Dongfeng Fengshen AX7: 64,073 units
Dongfeng Fengxing Jingyi MPV/SUV: 116,158 units

Reference:
http://www.dfmc.com.cn/news/newsIndex.aspx
http://www.qqbenz.com/
Introduction The third largest Chinese car maker is actually a summation of joint-ventures with foreign car makers, i.e. Nissan, PSA, Honda and KIA. Virtually all its passenger car designs are provided by its partners. This mean Dongfeng does not have the competence of product development.
Brief History
Second Automobile Works was founded in 1969 as a spin-off of First Automobile Works. Like FAW, it was essentially a truck manufacturer during the first 3 decades. Its trucks were branded as "Dongfeng", which means east wind.

In 1992, SAW was simply renamed to Dongfeng. As China was migrating to free market economy, Dongfeng, like many other state-owned enterprizes, suffered from the lost of government protection and ran into heavy loss. Its inefficient management and outdated technology prevented it from competitive in the free market.

In 2000, Dongfeng underwent a debt restructuring, which eventually put most of its assets into a new public listed holding, Dongfeng Motor Group, although majority shares were still held by government-controlled firms. In order to introduce foreign investment and technology, it formed a 50-50 joint-venture with Nissan, which assembled Nissan cars and trucks for the booming local market. Later on, similar joint-ventures were established with PSA group, Honda and KIA. In this way, Dongfeng succeeded to reach a sales volume of over 1 million units without resorting to build its own R&D capability.


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