Dongfeng

Country

China

Parent

Subsidiaries

Dongfeng Motor (JV with Nissan) - 50%

Dongfeng Peugeot Citroen - 50%

Dongfeng Honda - 50%

Dongfeng-Yueda KIA - 50%

Dongfeng Yulon - 50%

PSA Peugeot Citroen - 14%

Brands

Dongfeng, Fengshen, Fengxing

Location

Headquarters: Wuhan
Main assembly plants: Shiyan, Xiangfan, Wuhan, Guangzhou.

Sales figures

Group sales:
2017: 4,120,000 units
2016: 4,276,700 units
2015: 3,872,500 units
2014: 3,802,500 units
2013: 3,534,900 units
2012: 3,078,500 units
2011: 3,058,700 units
2010: 2,615,063 units
2009: 1,897,728 units
2008: 1,321,000 units
2007: 1,137,000 units
2006: 932,000 units
2005: 729,000 units
2004: 523,000 units
2003: 469,000 units

2017 sales by subsidiary:
Dongfeng Nissan: 1,111,574 units
Dongfeng Peugeot Citroen: 378,000 units
Dongfeng-Yueda KIA: 360,000 units
Dongfeng Honda: 714,255 units

2016 domestic sales by model:
Nissan Sunny: 74,413 units
Nissan Livina (Note): 8,763 units
Nissan Tiida: 40,320 units
Nissan Sylphy: 367,979 units
Nissan Lannia: 78,976 units
Nissan Teana: 90,279 units
Nissan Qashqai: 139,684 units
Nissan X-Trail: 180,202 units
Nissan Murano: 20,537 units
Infiniti Q50L: 18,047 units
Infiniti QX50: 8,084 units
Citroen C3-XR: 73,461 units
Citroen Elysee: 87,132 units
Citroen C4: 70,426 units
Citroen C5: 5,042 units
Citroen C6: 4,079 units
Peugeot 301: 73,641 units
Peugeot 308: 83,429 units
Peugeot 408: 100,156 units
Peugeot 508: 7,004 units
Peugeot 2008: 31,831 units
Peugeot 3008: 44,293 units
Peugeot 4008: 9,002 units
Kia K2: 154,130 units
Kia K3: 193,408 units
Kia K4: 32,642 units
Kia K5: 34,623 units
Kia Forte: 7,615 units
Kia Cerato: 7,786 units
Kia KX3: 68,913 units
Kia KX5: 62,254 units
Kia Sportage: 78,176 units
Honda Greiz: 41,107 units
Honda Civic: 90,014 units
Honda Spirior: 23,487 units
Honda Jade: 32,024 units
Honda XR-V: 161,711 units
Honda CR-V: 180,319 units
Dongfeng Yulon Luxgen U6: 30,817 units
Dongfeng Fengshen H30: 13,916 units
Dongfeng Fengshen A60: 23,173 units
Dongfeng Fengshen AX3: 37,136 units
Dongfeng Fengshen AX7: 62,741 units

Reference:
http://www.dfmc.com.cn/news/newsIndex.aspx
http://www.qqbenz.com/
http://www.qichexl.com/a/xiaoliangpaixing/

Introduction

The third largest Chinese car maker is actually a summation of joint-ventures with foreign car makers, i.e. Nissan, PSA, Honda and KIA. Virtually all its passenger car designs are provided by its partners. This mean Dongfeng does not have the competence of product development.

Brief History

Second Automobile Works was founded in 1969 as a spin-off of First Automobile Works. Like FAW, it was essentially a truck manufacturer during the first 3 decades. Its trucks were branded as "Dongfeng", which means east wind.

In 1992, SAW was simply renamed to Dongfeng. As China was migrating to free market economy, Dongfeng, like many other state-owned enterprizes, suffered from the lost of government protection and ran into heavy loss. Its inefficient management and outdated technology prevented it from competitive in the free market.

In 2000, Dongfeng underwent a debt restructuring, which eventually put most of its assets into a new public listed holding, Dongfeng Motor Group, although majority shares were still held by government-controlled firms. In order to introduce foreign investment and technology, it formed a 50-50 joint-venture with Nissan, which assembled Nissan cars and trucks for the booming local market. Later on, similar joint-ventures were established with PSA group, Honda and KIA. In this way, Dongfeng succeeded to reach a sales volume of over 1 million units without resorting to build its own R&D capability.