![]() Before talking about the CityRover, let us have a brief introduction to the original car first. Tata Indica was first launched in 1998. It was styled by Italian styling house IDEA (best known for Fiat Tipo, but then went burst) and engineered by Tata itself, though the petrol engine was helped by French consultant Le Moteur Moderne base on a PSA design. The early car was troubled by teething and quality problems thus was not very successful. These problems were largely solved by the Mk2 launched in late 2001. CityRover is basically the Mk2 Indica, with just the minor and necessary facelift, equipment upgrade and revised tuning to suit European’s taste. For example, the suspensions were stiffened by 50% to reduce body roll, the steering was sharpened by a quicker rack, the front brake discs were enlarged, shorter final drive ratio was used to improve engine response.... all these were requested by MG Rover after test drove it in UK, but the engineering was done by Tata and the car is 100% built in India.
However, if you see it in fresh, you will be disappointed, because it is so lack of quality - not just in the way we used to criticize Korean cars, it is so bad that any Western car buyers will be hard to accept. From the poor paint finish, you can already see its inability to compete with Korea cars. Enter the cabin and it is even more appalling. When was the last time you saw a cabin as ugly and poorly-built? at least 20 years ago. Yes, it has space, but the look and feel of packaging is so bad that no one will be interested. Moreover, the cabin has some serious ergonomic flaws: the steering wheel is fixed, the seats are cheap and uncomfortable. Equipment count is low compare with rivals. If you want to include power steering and electric windows, it will be more expensive than the equivalent Fiat Panda and Daihatsu Mira! yet it doesn’t get ABS. It seems that MG Rover has forgotten this is an Indian car and charges the price of German cars. Unbelievable.
The
fact is, the original name "Indica" already indicates its real nature:
a car for Indian. Price it properly, as Tata is doing, and sell it to
Indian,
this car makes more sense. Sell it to European and charge premium price
will never work. The worst thing is, badge it as a Rover will
undoubtedly
cause more damage than gain to the brand. |
The above report was last updated on 25 Dec 2003. All Rights Reserved. |
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